In reality, most site owners would like to know how to rank high in Google and the supplementary search portals. To do that you’ll either be required to learn SEO (search engine optimization) or hire a boffin to do it for you.

Search engine optimization sounds like a scary thing to get the hang of and while the worm hole does go very deep with what seems like boundless complexities, it’s actually quite easy to get a hold of the basics.

As it happens the basics are all you have to know to get your site rising up into the higher ranks of the SERPS (search engine results pages) with all the benfits that brings.

Any high ranking webmaster will tell you that a prime position on Google can totally flood your site with visitors all desperate to discover what you can offer them. To get there we all need to learn how to rank high in Google.

Once you’re ranking high in Google the other search engines usually follow suit, which is a welcome bonus.

The technicalities are beyond the scope of this post but at its most uncomplicated it reduces down to two dominant factors.

1. On page factors.

2. Off page components.

While #1 is crucial it is the off page jobs you do which will really raise your rankings. Off page optimization mostly boils down to gaining links from third party web sites.

The engines view a link from one page to a second as a vote. The more links which fire in to a page the more applicable that page is deemed to be and the search engine rank rises. Granted that is a very simplified picture but it’s the fundamentals of ranking.

There are a myriad of different classifications of link. Some deliver the goods much better than others for ranking purposes. The greatest links you can acquire are in-context plain text links which are rich in anchor text. Sound complicated? It doesn’t have to be.

I’ve run out of room in this article but if you want further information I’ll be happy to provide you with an analysis of your domain for a small fee. I’ll identify keywords you could be targeting and how to build in-context inbound hyperlinks based on those keywords.

To get your site check up just email me (Camrose) here: linkquest AT servr.org (replace the AT with @)

–This piece is brought to you by the in-house team at Eco Web Design. A busy site devoted to green web hosting and affordable web design.